What are you reading now? We just finished – “Traction: How Any Startup Can Achieve Explosive Customer Growth” which has principals in it that can be used for existing businesses also. Not Just For Startups! The book says “Traction is the best way to improve your changes of startup success”.
They share a 3 step process called “Bullseye” for getting Traction.
The outer ring is – What’s possible
The middle ring is – What’s probable
The inner ring is – What’s working
The Bullseye is designed to be straightforward and a direct way to get traction and focus and maximize your results. It also helps you zoom in on the best ideas quickly and as cost effective as possible while still casting a wide net.
Think outside the box and get some great ideas from this book. If you’ve read it we’d love to hear your input too.
Most startups don’t fail because they can’t build a product.
Most startups fail because they can’t get traction.